One of us proposed it as the name for the whole brand. It lost the vote. It won the house.
The rule is simple, which is funny for a house with no rules. Clothes are optional and nobody announces it. You cook like that. You answer email like that. You walk past like it is nothing, and it is never nothing.
What we learned: getting dressed becomes an event again. A shirt means we are going somewhere. A dress means somebody is in trouble. Everything you put on starts to mean something, because nothing has to be on.
Not for houses with thin curtains, close neighbours or a busy delivery schedule. Check all three before you commit.